having fun isn’t quite as simple as it used to be. (sigh…)
May 31, 2011 § 3 Comments
this is another quarterly cover for
the design department directory/handbook.
it was bound on both sides, so to get into it,
the user had to make a decision –
am i creative or a designer? –
then rip the cover off the wire binding.
commitment. so hard.
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AND THIS IS HOW I SEE EVERYTHING IN THE WORLD
UPSIDE DOWN, BACKWARDS, INSIDEOUT, AND AS AN ABSTRACT…
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that is VERY cool, very very cool…how long did it take to design an “easy” that “hard” upside down and backwards? Yowza!
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one week. the “s”/”a” was the toughest letter, had a very very round ascender/descender but decided to keep it blackletter-ish. but i also wanted to keep it sketchy, fun, in-the-moment, and process-based. glad you like.
oh, i also had help from http://www.flipscript.com/ambigram-generator.aspx.
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