it all started with this little sketch:

look. just look.
it all started with this little sketch:
and it all started with this sketch:
and it all started with this cute, little sketch:
and it all started with this sketch:
this is what started the reaction:
a few years ago, I did a freelance job for an agency that was branding santa ana, california, and was inspired by photos which showed some nice wrought iron. naturally, i now have time to expand on that beginning. if you’re curious about all the options produced for that job, here it is: https://heythattickles.com/2020/09/12/logo-exploration-for-santa-ana-ca/