creative direction: north star ideas
given tagline: downtown orange county
and now the sketches, which they wanted to see:
ron balser, a visionary and optimist, had a side hustle as a multi-media artist. his main interest was in promoting the engraved stone benches he’d produced, but he also had an interest in fine art photography, as well as programming animated LED signs of inspirational quotations.
for the rest of the branding, please go here: