and it all started with this little sketch:

look. just look.
and it all started with this little sketch:
yep, it started with this sketch, which, I know, doesn’t obviously seem to suggest something as ornate as the final, but I remember what I was thinking – something Victorian would be so cool! it was difficult.
round 1 ( six options) and round 2 (variations on a theme with an expanded color palette).
the client: a boutique workout space that uses primarily trampolines. so, trying to suggest things energetic, feminine, positive (ie: self-improvement, growth and all that), bouncy (referring to the movement of the classes, the exercises, and the trampolines themselves), somewhat sophisticated and tasteful (almost a spa but fun), and a place that’s uniquely itself — ie: not a donut shop, a kiddie play space, a german disco furniture store, or worse — something generic, confusing or uninspiring. “disco” was the theme chosen by the client.
and to think, it all started with this little ol’ sketch:
and it all started with this:
and to think it all started with this rough, ambiguous, what-was-i-thinking sketch:
and to think it all started with this:
and to think it all started with this: