and it all started with this little sketch:
round 1 ( six options) and round 2 (variations on a theme with an expanded color palette).
the client: a boutique workout space that uses primarily trampolines. so, trying to suggest things energetic, feminine, positive (ie: self-improvement, growth and all that), bouncy (referring to the movement of the classes, the exercises, and the trampolines themselves), somewhat sophisticated and tasteful (almost a spa but fun), and a place that’s uniquely itself — ie: not a donut shop, a kiddie play space, a german disco furniture store, or worse — something generic, confusing or uninspiring. “disco” was the theme chosen by the client.